This article deals with the impact of Turkish TV series in Arab countries, a great socio-cultural phenomenon which has occurred since 2007. From the Maghreb to the Persian Gulf countries, the addiction and passion aroused by these series, irrespective of gender, social class or age, has fuelled a public debate which has contributed remarkably to the change of Turkey’s image in those countries and also to the questioning of certain aspects related to Arab societies. Turkish series have thus become the best ally of Turkish diplomacy, highly active in the region since the arrival of the AKP to the government. The lack of bibliography on this issue contrasts with the significant attention paid to other aspects such as the political and economic relationships which, however, do not explain sufficiently the dimension of the social changes that have taken place.
Television, media, series, society, morals, Turkey, Arab countries.